Are you about starting a food kiosk? If YES, here’s a complete sample food kiosk business plan template & feasibility report you can use for FREE to raise money.
Okay, so we have considered all the requirements for starting a food kiosk business. We also took it further by analyzing and drafting a sample food kiosk marketing plan template backed up by actionable guerrilla marketing ideas for food kiosks. So let’s proceed to the business planning section.
Since the advent of fast food restaurants, loads of entrepreneurs have becomes millionaires. If you are interested in the food industry but you don’t have the whole capital needed to launch a standard fast food restaurant, one of the coolest ways of making money is to open a food kiosk.
Although this type of business is profitable, but at the same time you can run at a loss if your food kiosk business is not well positioned and managed.
It is important to state that loads of fast food kiosks and restaurants have had to close shop because they failed to conduct detailed market survey and feasibility studies before opening. Your ability to re–strategize and always up your service delivery will help you stay competitive.
Opening a food kiosk business may sound easy but the truth is that if you are looking to start this type of business and you do not want to get frustrated, then you have do everything within your might to make it stand the test of time. Quite a lot needs to be done to see that your food kiosk business does take flight within the period that you projected.
The question therefore is; what is the top priority on the list that must be tackled urgently? Well, it is the business plan. You already know by now that businesses need business plans to project and tag along.
Writing a business plan might come as a herculean task to many. You too can now write your own business plan by fixing in the appropriate details of your business after you have gone through the sample food kiosk business plan template below.
The Fast Food Restaurants industry consists of restaurants and food kiosks where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant or within the kiosk, taken out or delivered as requested. Gross revenue generated in the industry is derived from both franchised and company – owned fast food outlets.
Franchise fees (up-front costs associated with opening a franchise) are also accounted for in the revenue generated in the industry. Although this industry does not include coffee and snack shops but most fast food outlets also sell beverages such as water, juice and sodas but usually not alcohol.
In keeping consumers’ appetites satisfied, fast food outlets/franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with high – fat diets.
The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.
The Fast Food Restaurants industry that food kiosk business is part of, is a thriving sector of the economy of the United States, United Kingdom, France, Italy, and Canada and most countries of the world.
Statistics has it that in the united states of America, the Fast Food Restaurants industry generates well over $228 billion annually from more than 208,392 registered fast food outlets/franchises scattered all around the United States of America.
The industry is responsible for the employment of well over 4,269,281 people. Experts project The Fast Food Restaurants industry to grow at a 2.4 percent annual rate. MacDonald’s, Yum Brands Inc. and Subway are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.
The Fast Food Restaurants industry and food kiosk business is confidently embedded in the mature stage of its life cycle.
Over the next 10 years, industry value added which measures an industry’s contribution to US GDP, is forecast to grow at an average annual rate of 2.5 percent, compared with estimated annualized GDP growth of 2.2 percent during the same period.
Thus, the industry has exhibited slow and steady long-term growth at a slightly faster pace than the economy as a whole. For this reason, many fast food chain operators are seeking higher growth in the global market.
The food kiosks line of business will continue to blossom because people will always want to eat when they are hungry and can’t afford to go home to fix meals for themselves. Despite the fact that the industry seems over – saturated, there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own food kiosks in the United States of America.
The turnover for an average food kiosk can be as high as 50% and above that is why entrepreneurs who intend making good money from a restaurant cum fast food related business with less struggle and startup capital open their own food kiosk; they either start their own food kiosk business from the scratch or buy an existing and successful food kiosk franchise.
Food 4 All Food Kiosk®, Inc. is a standard and registered food kiosk cum fast food restaurant business that will be located along one of the busiest roads in Annapolis – Maryland.
We have been able to lease a facility along a major road that is big enough to fit into the design of the kind of food kiosk that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Annapolis – Maryland.
Food 4 All Food Kiosk®, Inc. will be involved in the sale of burgers, sandwiches and other snacks, sale of Mexican, pizza and pasta, chicken and chips, Asian and sale of rice, beans, salad, beverages, such as water, juice and sodas et al.
We know that that there are several large and small food kiosks and other fast food restaurants all around Annapolis – Maryland which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering.
We have self – service options for our customers, and our outlet is well secured with the various payment of options. We are aware of the trend in the restaurant/fast food industry and we are not only going to operate a system where our customers would have to come to our food kiosk to make purchases of whatever they want.
But we will also operate an online store and our customers can place orders for our products online and they will get it delivered to their houses or any location they want us to deliver the goods within Annapolis – Maryland.
Food 4 All Food Kiosk®, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs completely. We will cultivate a working environment that provides sustainable approach to earning a living.
Our plan is to position the business to become one of the leading brands in the food kiosk cum fast food restaurants industry in the whole of Annapolis – Maryland, and also to be amongst the top 20 food kiosk businesses in the United States of America within the first 10 years of operation.
This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that Annapolis – Maryland is the right place to launch our food kiosk business before opening our chains of food kiosks all across major cities in the United States of America.
Food 4 All Food Kiosk®, Inc. is a family business that is owned by Mrs. Claire Morgan and her immediate family members.
Mrs. Claire Morgan is a caterer par excellence, she has a B.Sc. in Food Science and a Diploma in Business Administration with over 10 years experience in the restaurant and fast food industry, working for some of the leading brands in the United States.
Although the business is launching out with just one outlet in Annapolis – Maryland, but there is a plan to open other outlets all around Maryland and in other key cities in the United States of America.
Food 4 All Food Kiosk®, Inc. is in the food kiosk cum fast food restaurant industry to make profit and we will ensure we go all the way to make available a wide variety of fast food and real meals to our clients. We are well prepared to make profit from the industry and we will do all that is permitted by the law in the United States to achieve our business goal. Our product and service offerings are listed below;
Our Business Structure
Food 4 All Food Kiosk®, Inc. does not intend to start a food kiosk business like the usual mom and pop business around the street corner; our intention of starting a food kiosk business is to build a standard and one stop food kiosk business in Annapolis – Maryland.
Although our food kiosk business might not be as big as Be More Pacific (Austin, Texas), Hook and Ladder (Denton, Texas), Serial Grillers (Tucson, Arizona) and Grillenium Falcon (Fayetteville, Arkansas) et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.
We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;
Chief Executive Officer – CEO (Owner):
Admin and HR Manager
Restaurant Manager:
Sales and Marketing Manager
Information Technologist
Accountant/Cashier:
Customer Services Officers/Sales Girls and Sales Boys
Van Drivers:
Cleaners:
Our plan of starting with just one outlet of our food kiosk in Annapolis – Maryland is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then open other outlets all over Maryland and key cities in the United States.
We are quite aware that there are several food kiosks and fast food restaurants all over Annapolis – Maryland and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.
We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.
Food 4 All Food Kiosk®, Inc. employed the services of an expert HR and Business Analyst with bias in restaurants and fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.
This is the summary of the SWOT analysis that was conducted for Food 4 All Food Kiosk®, Inc.;
Our location, the business model we will be operating on (brick and mortar and online food kiosk), varieties of payment options, wide varieties of fast food, snacks, coffee, drinks and real meal, and our excellent customer service culture will definitely count as a strong strength for Food 4 All Food Kiosk®, Inc. So also, we have a management team that has what it takes to grow a new business to profitability within record time.
A major weakness that may count against us is the fact that we are a new food kiosk – business and we don’t have the financial capacity to compete with multi – million dollar chains of food kiosks such as Be More Pacific (Austin, Texas), Hook and Ladder (Denton, Texas), Serial Grillers (Tucson, Arizona) and Grillenium Falcon (Fayetteville, Arkansas) et al.
The fact that we are going to be operating our food kiosk in one of the busiest streets in Annapolis – Maryland, provides us with unlimited opportunity to sell our food, hot dogs, sausages, coffees and soft drinks et al to a large number of people.
We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our food kiosk; we are well positioned to take on the opportunities that will come our way.
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new food kiosk and even fast food restaurant in same location where ours is located.
In this era when the online community is growing rapidly, you would do your food kiosk business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about food and snacks.
You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your food kiosk. You can as well go ahead to open an online food kiosk where people can place order from your food snacks and drinks.
You must ensure that your delivery system (shipping) is efficient if you intend to do well with your online sale of food, snacks and drinks.
In keeping consumers’ appetites satisfied, food kiosks and other related food businesses have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high – fat diet. The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. These trends are expected to contribute to revenue growth going forward.
One thing about food, snacks, coffee and soft drinks is that you can hardly find someone who don’t patronize them. As a matter of fact, most food kiosks and fast food restaurants now have menu designed specifically for healthy eating conscious people and others depending on their eating preferences.
In view of that, we have positioned our food kiosk to service the residents of Annapolis – Maryland and every other location where our chains of food kiosks will be located in key cities all over the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail wide varieties of fast food, snacks and drinks to the following groups of people;
Our competitive advantage
A close study of the food kiosk cum fast food industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.
We are aware of the stiff competition and we are well prepared to compete favorably with other food kiosks and fast food restaurants in Annapolis – Maryland.
Food 4 All Food Kiosk®, Inc. is launching a standard food kiosk that will indeed become the preferred choice of residents of Annapolis – Maryland. Our food kiosk is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Annapolis – Maryland.
We have enough parking space that can accommodate well over 10 cars per time. One thing is certain, we will ensure that we have wide varieties of fast food, snacks and drinks available in our food kiosk at all times. It will be difficult for customers to visit our food kiosk and not make a purchase of fast food, snacks, coffee or soft drinks.
One of our business goal is to make Food 4 All Food Kiosk®, Inc. a one stop food kiosk. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as competitive advantage for us.
Lastly, our employees will be well taken care of and their welfare package will be among the best within our category (startup food kiosk businesses) in the food kiosk cum fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.
Food 4 All Food Kiosk®, Inc. is in business to retail a wide variety of fast food, snacks, coffee and soft drinks to the residence of Annapolis – Maryland.
We are in the food kiosk cum fast food industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives. In essence, our source of income will be the sale of the following products at affordable prices;
One thing is certain when it comes to the food kiosk and fast food restaurant business, if your food kiosk or restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.
We are well positioned to take on the available market in Annapolis – Maryland and we are quite optimistic that we will meet our set target of generating enough income/profit from the first six months of operation and grow the business and our clientele base.
We have been able to critically examine the food kiosk cum fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Annapolis – Maryland.
Below are the sales projections for Food 4 All Food Kiosk®, Inc., it is based on the location of our business and other factors as it relates to food kiosk start – ups in the United States;
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products within same location. Please note that the above projection might be lower and at the same time it might be higher.
Before choosing a location for Food 4 All Food Kiosk®, Inc., we conducted thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for residents of Annapolis – Maryland.
We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.
We hired experts who have good understanding of the food kiosk cum fast food industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Annapolis – Maryland.
In other to continue to be in business and grow, we must continue to sell our fast food, snacks, soft drinks and coffees which is why we will go all out to empower our sales and marketing team to deliver. In summary, Food 4 All Food Kiosk®, Inc. will adopt the following sales and marketing approach to win customers over;
Despite the fact that our food kiosk is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Food 4 All Food Kiosk®, Inc.
Food 4 All Food Kiosk®, Inc. has a long – term plan of opening chains of food kiosks in various locations all around Maryland and key cities in the United States which is why we will deliberately build our brand to be well accepted in Annapolis before venturing out.
As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Food 4 All Food Kiosk®, Inc.;
Pricing is one of the key factors that give leverage to a food kiosk, it is normal for consumers to go to places (food kiosk and fast food restaurants) where they can purchase fast food, snacks, coffees and soft drinks at cheaper price which is why big players in the food kiosk cum fast food industry will continue to attract loads of consumers.
We know we don’t have the capacity to compete with bigger and well – established food kiosks like Be More Pacific (Austin, Texas), Hook and Ladder (Denton, Texas), Serial Grillers (Tucson, Arizona) and Grillenium Falcon (Fayetteville, Arkansas) et al, but we will ensure that the prices of all the food, snacks and drinks that are available in our restaurant are competitive with what is obtainable amongst food kiosks within our level.
We are aware that there are contracts for supply of fast food, snacks and soft drinks by government, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.
The payment policy adopted by Food 4 All Food Kiosk®, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.
Here are the payment options that Food 4 All Food Kiosk®, Inc. will make available to her customers;
In view of the above, we have chosen banking platforms that will enable our client make payment for food, snacks and drinks purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfers for the purchase of our food, snacks and drinks.
In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.
The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis of starting a food kiosk business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;
We would need an estimate of $200,000 to successfully set up our food kiosk business in the United States of America. Please note that this amount includes the salaries of all the staff for the first three months of operation and the amount could be more or lower.
Generating Funds / Startup Capital for Food 4 All Food Kiosk®, Inc.
Food 4 All Food Kiosk®, Inc. is a private business that is solely owned and financed by Mrs. Claire Morgan and her immediate family members. They do not intend to welcome any external business partners which is why she has decided to restrict the sourcing of the start – up capital to 3 major sources.
These are the areas we intend generating our start – up capital;
N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.
One of our major goals of starting Food 4 All Food Kiosk®, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to retail our fast food, snacks, coffees and soft drinks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.
Food 4 All Food Kiosk®, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List/Milestone
